After six months of dreaming, thinking, planning, painting, colouring, filming, editing and finessing I am so very proud to post the spectacular global film for the Let’s Colour Project: ‘Dulux Walls’. It is the result of 650 people from all over the world who came together in the name of colour. The 60 and 30 second versions of the film are launching tonight in France and then will follow in markets around the world.
Shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. What sets this film apart is that it is not actually a film. Every location is real. The stairs in Lapa-Brazil, the council estate in Aulnay-Paris, Virginia Primary School in Tower Hamlets-London and the boys school, main street and community centre in Jodhpur-India. All these places remain transformed by a palette of 120 wonderful vibrant colours of paint. The people you see painting are not actors, they are real people from the local areas who rolled up their sleeves with us to paint. 260 of them from all over the world. These are the people who fill the pages of this blog, whether by flickr slideshow, interview or in one of our documentaries posted below. The track behind this film -’Go Do’ by Jonsi- could not be better suited and acts as an emotive anthem or call to arms for the world to start colouring.
Grey is out. Gloom is gone. This is the beginning of a colour crusade that is spreading around the world. The more of us who join in, the bigger the splash will be. Come colour the world with us.
(16 votes, average: 4.75 out of 5)
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Paula Sunday May 23rd, 2010 at 12:27 AM
It’s absolutely amazing. I’m so proud of you all, congratulations to all the Let’s Colours Team and to everyone who was somehow involved with this brilliant project.
Beautiful.
Victor Salciotti Sunday May 23rd, 2010 at 12:39 AM
Fantástico! Projeto sensacional e inspirador. O filme em si está incrível. Parabéns a todos!
Albertina Oliver Sunday May 23rd, 2010 at 01:58 AM
Que projeto lindo! Uma profusão de cores e sensações. Parabéns pela genialidade.
Mariana Sunday May 23rd, 2010 at 03:29 AM
Beautiful! Congratulations and let’s keep colouring
» Pub:: Dulux Walls global film launched Sunday May 23rd, 2010 at 09:40 AM
[...] Source: letscolourproject.com [...]
Nolwenn Sunday May 23rd, 2010 at 01:41 PM
I just saw the tv spot for france, it’s amazing ! i really like the concept !!
Jodhpur is such an amazing city, all in blue, and india is an amazing and colorfull country, i wish they all can be like that ! I believe in your project and i would be very proud to take part of it.
Rebecca Campbell Sunday May 23rd, 2010 at 02:20 PM
Hi Nolwenn,
India is absolutely amazing. Magical. Did you see our Indian documentary chapter?
Thanks so much for your comment. We love your blog
http://www.letscolourproject.com/blog/2010/05/indian-chapter-of-our-documentary/
Would love you to get involved in the project. Where are you based? We’ve got upcoming painting events in lots of countries all over the world. Would be cool to get you to come along
We’d love it if you could help us spread some more colour by posting the film or blog link with everyone in your world.
Thanks so much and let’s colour
Rebecca
Igor Asselbergs Sunday May 23rd, 2010 at 05:47 PM
Wow. Awesome video…
Simon Geeves Sunday May 23rd, 2010 at 07:59 PM
I saw the film and was impressed and then trauled through the pages of this blog. What a wonderful element to see the whole process and give us an insight into the lives that you have touched. I feel like I am there on the rooftops of Inida with you Rebecca the pages really tells the story and bring us face to face with real people who are being impacted with colour. It makes me actually believe that the brand wants to do good. Sure they want to sell paint but they also want to do good. If it was just a tv ad I would not believe it so much and It is a spectacular tv ad. Well done to everyone who made this happen. Well done for the whole campaign I also am impressed that Dulux are planning on continuing the painting and that this is not just a stunt for a nice tv ad. I will await eagerly your next adventures.
Simon
sheila Monday May 24th, 2010 at 02:23 AM
totally love it – well done to everyone involved on such a huge project.
Sheila
Eloise Monday May 24th, 2010 at 10:45 AM
Wow, makes me feel all tingly.
Enrique Reija Monday May 24th, 2010 at 11:22 AM
Big time job, lovely film.
Congrats guys!
Dan Bradshaw Monday May 24th, 2010 at 11:56 AM
Amazing video… though what happens when it rains? I can only assume these are water soluble paints that will run off into the rivers and streams, heck who am I to criticise.
Kathleen Cooke Monday May 24th, 2010 at 02:07 PM
Amazing artwork-the painting AND the photography!
beN Monday May 24th, 2010 at 02:13 PM
WOW. Congrats from France. This campaign was amazing.
Paulo Henrique Monday May 24th, 2010 at 02:55 PM
Muito boa a ação da Dulux.
Parabéns pela iniciativa de pintar lugares sem cores!
Até mais…
Francisco Santoro Monday May 24th, 2010 at 03:12 PM
Cor é mesmo vida!
Parabéns!
Rebecca Campbell Monday May 24th, 2010 at 03:13 PM
Thanks Dan. Yep the paints were partly water based, but all the paint used was correct for the type of material on which it was applied, therefore no risk of it running off the painted surfaces and causing environmental damage. And we made sure we didn’t paint in the rain
All left over tins were donated to the community. If the communities had declined the offer of the extra paint, AkzoNobel have a formal recycling policy which would have been adopted. Thanks, Rebecca
Jonas Miquéias Monday May 24th, 2010 at 05:59 PM
Eu fiz parte da equipe brasileira que filmou na LAPA depois desse filme quando vou a LAPA RIO sou chamado de Jonas Lapa kkkkkkkkkk
O filme ficou lindo.
Dulux Walls global film launched | Let’s Colour Project « food journey Monday May 24th, 2010 at 06:39 PM
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robyn blaikie collins Monday May 24th, 2010 at 06:54 PM
stunning…. spectacular….i love this so much.
Helen Tuesday May 25th, 2010 at 08:29 AM
That is absolutely amazing! A feast of oolour. Really beautiful and uplifting.
Jeff Donnelley Tuesday May 25th, 2010 at 03:16 PM
Absolutely beautiful and moving. Keep up the great work!
Fernando Fiuza Tuesday May 25th, 2010 at 03:45 PM
Amazing; indescribable; impressive!
Fernando Bagnola (fotógrafo da AUDI, lembra??) Tuesday May 25th, 2010 at 09:11 PM
Oi FeFa … blz, meu??? Olha … logo que recebi o primeiro mail sobre esse projeto eu mandei a resposta perguntando se a gente não podia armar um barulho colorido aqui em Portugal … passou já um tempão e acho que vc não chegou a ler por algum motivo … mas sempre é tempo de perguntar de novo pq acho que a gente faria algo bombástico pq tenho uma galeraça que ia adorar … bóra??? Bjs
Fernanda Romano Wednesday May 26th, 2010 at 10:52 AM
Oi querido! Tudo bem?
A gente não tem presença em Portugal ainda e fica complicado fazer um evento onde não estamos presentes comercialmente.
Não recebi teu outro email/comentário, senão já teria respondido.
Muito obrigada pelo carinho.
Um beijo enorme,
Fefa
da costa laurline Wednesday May 26th, 2010 at 10:53 AM
Clermont-Ferrand is the UGLIEST city in France just after LE HAVRE. All the city is black or grey… Please We nedd Colors!!!please …. thinks you
your friends laurline.
Andreas Thursday May 27th, 2010 at 06:09 AM
Fefa, Fabio e equipe: PQP. Ficou demais. Me emocionei com o filme. O blog me parecia tao estatico, mas o filme trouxe vida para tudo… Parabens.
Pit Kho Thursday May 27th, 2010 at 08:18 AM
Fantastic execution. All real, all authentic, all on location with the local people – which makes this far more credible and enduring than a sony colour explosion in somewhat far out industry sites. Congratulations!
Madeleine Thursday May 27th, 2010 at 08:59 AM
Sure laurline, but le Havre is not THAT ugly. It’s a UNESCO World Heritage ! You have to visit it with someone passionate and you’ll like it. Colors, yes, but don’t forget the forms !
Timothy Claypole Thursday May 27th, 2010 at 01:04 PM
Very Inspiring! It’s refreshing to see communities pull together and make a change. Together we can paint our world in a new colour and make a difference!
“Changing the world one brush at a time”
Leon Friday May 28th, 2010 at 04:33 PM
It’s wonderfull, i’m loving it. <3
Color IS life !!
Heather Friday May 28th, 2010 at 04:40 PM
Amazing! It is truly inspiring.
Lawrence Friday May 28th, 2010 at 05:35 PM
Just brilliant, well done. Love this project, let’s bring more colour to peoples lives. Video is uber cool, we’ll be sharing this as much as possible. Well done and thank you for giving something good to the world
Sheila Friday May 28th, 2010 at 05:48 PM
I don’t know what to say! I’m absolutely speechless! The video is beautiful! (brought tears to my eyes) Never have I seen colours soooo beautifully expressed….WELL DONE! Letscolourproject! you’ve done an amazing job!
colourmad Friday May 28th, 2010 at 08:20 PM
wow! i am waiting for this to come to sweden. we need colour here!
it was amazing and wonderful to see the movie. i love it!
Let’s colour… « Blog Décoration - Aménagement - Design Saturday May 29th, 2010 at 06:57 AM
[...] Ai reçu un tweet de Let’s colour voilà une semaine et je ne l’ai pas vu… Alors, désolée pour le non-scoop!!! [...]
Apple Saturday May 29th, 2010 at 10:54 AM
Wow!!! when i finish school i’ll definitely go wherever to join you guys! please please pleeeaaassseee come to the philippines!:)
Lloyd Saturday May 29th, 2010 at 12:41 PM
Awesome! I’m inspired!!
Egemen Antmen Monday May 31st, 2010 at 10:47 AM
i just love it, let’s colour
Lawrence Wednesday June 2nd, 2010 at 10:44 AM
amazing amazing amazing. crowdsourcing is the way forward!!!
east eric Friday June 4th, 2010 at 09:21 AM
give good vibrations
Friday lover Friday June 4th, 2010 at 11:24 AM
As you know I have followed the blog from the beginning and absolutely love it. I so want to believe this project and join your colour movement. I will be at the front of this crusade of colour you talk about. Just please don’t stop now that the tv ad has been release. Please keep going and let it be more than empty advertising promises. I have every hope it will be.
Archecolour Sunday June 6th, 2010 at 03:41 AM
I love this manner of spreading the good news about the spirit of colour. Fantastic.
tucker Sunday June 6th, 2010 at 10:02 PM
This is like Publicolor that paints new york city schools – great!!
Stephanie de Smale Tuesday June 22nd, 2010 at 01:35 PM
Love this project! We should spread this around in every city that is in need of some colour!
Christopher McClendon Monday July 26th, 2010 at 01:30 PM
This was well produced, informative & inspirational . . . The video show everyone how we are changing the world (with color!).