Dulux Painters Academy for SOS Children’s Villages in Jakarta, Indonesia
Dulux Painters Academy was pioneered by AkzoNobel to empower the community through the painting training and business development knowledge. The program is designed for contractors and painters, to enhance and upgrade their skills.Indonesia, Jakarta
Dulux Painters Academy was pioneered by AkzoNobel to empower the community through the painting training and business development knowledge. The program is designed for contractors and painters, to enhance and upgrade their skills.
Unemployment and a lack of decent work opportunities are challenges faced by many young people around the world. According to data from the International Labour Organization, the global number of unemployed youth is set to rise by half a million this year to 71 million, the first such increase in 3 years.
As part of a global partnership with SOS Children’s Villages to drive impact through education and living space renovation, as well as to create more employment opportunities for the youth at risk, AkzoNobel, a leading paint and coating company and the maker of Dulux, held a painting workshop by Dulux Painters Academy for 30 young productive individuals from SOS Children’s Villages Indonesia in Jakarta.
The painting workshop included color training and knowledge, as well as various painting techniques, from basic painting to decorative painting and texture painting. At the end of the day, the three students who had best mastered the techniques from the workshop were recognized. The workshop was opened by Anastasia Tirtabudi as the Head of Brand and Consumer PT ICI Paints Indonesia (AkzoNobel Decorative Paints Indonesia) and Gregor Hadi Nitiharjo as the National Director SOS Children’s Villages Indonesia.
Participating in the training, Devita Natalia, 19, who studies marketing in Politeknik KPP, said, “Joining the workshop has been an eye opener for me and I am keen to explore this opportunity more, especially with my study in marketing. There is a lot to explore when it comes to color and paint”.
Gugum Gumelar, 17, who is interested in computer science, commented, “I had never learned about color creation until now. I am so excited to apply what Dulux Painter Academy has taught me in my room and utilize it using computer at school”.
Fostering the growth of the next generation
AkzoNobel’s partnership with SOS Children’s Villages is a global partnership rolled out in a few countries like Brazil, Nigeria, South Africa and Indonesia. It is part of the company’s Let’s Colour program aimed at helping children, families and communities in need through the power of paint.
SOS Children’s Villages provides a loving home and family for children without parents, and supports the families and local communities around children at risk of losing parental care. The youth unemployment is a major global problem, leading to social exclusion and unfulfilled lives.
“At AkzoNobel, fostering the growth of the next generation is a key area of our purpose in creating everyday essentials to make people’s lives more liveable and inspiring. We are proud to be providing an avenue for the young people at SOS Children’s Villages Indonesia to be equipped with painting skills, and to widen their capabilities to become skillful painters through our Dulux Painter Academy. And by improving their chances of becoming independent adults, they would be able to take responsibility for themselves and the communities around them”, commented Anastasia.
SOS Children's Villages partnership